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“We develop a selected apple variety for our customers and partners until it reaches market maturity. During that process, we continuously evaluate its potential. We register the variety and brand, develop a marketing and sales concept, and bring the final product to market. Throughout this process, we prove ourselves as a globally acting, reliable professional partner with many years of expertise and industry-specific experience who acts with transparency and integrity.”
For 25 years, we have been active in the international apple industry. From the start, research and development have been at the heart of what we do. New apple varieties are rigorously tested in a global network and the selected varieties go through a strict approval process before they reach the market. That way, we can ensure that consumers will find only top-quality products on the shelves and producers are rewarded for their sustainable cultivation efforts.
Through a vertically integrated approach, each step is strategically planned—from variety creation and product market readiness to shelf placement. This process includes the creation of technical manuals for fruit growers, marketing strategies, and global management.
The company focuses on three business units: Club Varieties, Commodities, and Services. In the Club Varieties segment, ADEMA manages the globally recognized premium apple brand KIKU as well as the ISAAQ apple brand (the “snack apple”). Other varieties like Golden Parsi* da rosa®, KI2586* Alnova®, and KING® Fujis are offered in the Commodities segment. And our range of Services includes the research and development of new apple varieties, branding, and the creation of marketing and distribution concepts.
We make this possible through our professionalism, reliability, and extensive experience and expertise. Our commitment to honesty enables us to build trust with our customers and partners alike.
Our clients include breeders and tree nurseries but also farmers, cooperatives, and distribution organizations; our activities are international. Moreover, even though we focus on B2B relationships, we also keep a keen eye on B2C opportunities.
Our pursuit of innovation motivates us to introduce new ideas, methods, and products that create value and enhance existing processes. We aim for excellence, consistently exceeding the expectations of our partners and clients. Authenticity is at the core of our operations: we act with integrity, living our values in order to build trust with those we collaborate with.
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
varieties are marked with * | and brands with ®
Our approach begins with the careful development of new varieties, which go through a strict research and testing process. We continuously evaluate the potential of each variety to ensure it meets the highest quality standards.
Once the apple varieties and brands have been tested and validated, we register them. The next step is the creation of a tailored marketing and sales concept. And after the product launch, we use our expertise to manage and control brand placement.
With a global network and years of experience, we are reliable professionals who can offer our customers and partners first-class service. ADEMA is your trusted partner for innovative apple varieties and effective marketing strategies.
Offices
ADEMA GmbH
Pillhof 3
I-39057 Eppan (BZ)
South Tyrol | Italy
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