APPLE DEVELOPMENT
& MANAGEMENT

HIGH VALUE PERFORMANCE

Apfelblatt dunkelgrün gespiegelt

“We develop a selected apple variety for our customers and partners until it reaches market maturity.”

Dr. Jürgen Braun sitzt auf Bank
„During that process, we continuously evaluate its potential. We register the variety and brand, develop a marketing and sales concept, and bring the final product to market. Throughout this process, we prove ourselves as a globally acting, reliable professional partner with many years of expertise and industry-specific experience who acts with transparency and integrity.”
Unterschrift Dr. Jürgen Braun
About us

ADEMA IS THE LOGICAL STRATEGIC EXTENSION OF KIKU GMBH.

For more than 25 years, we have been active in the international apple industry. From the start, research and development have been at the heart of what we do. New apple varieties are rigorously tested in a global network and the selected varieties go through a strict approval process before they reach the market. That way, we can ensure that consumers will find only top-quality products on the shelves and producers are rewarded for their sustainable cultivation efforts.

ANOTHER STRENGTH OF OUR COMPANY IS THE DEVELOPMENT OF BRAND AND MARKETING CONCEPTS.

Through a vertically integrated approach, each step is strategically planned—from variety creation and product market readiness to shelf placement. This process includes the creation of technical manuals for fruit growers, marketing strategies, and global management.

ADEMA POSITIONS ITSELF AS A PREMIUM VARIETY MANAGER WITH SPECIALIZED EXPERTISE OFFERING HIGH-VALUE PERFORMANCE SERVICES.

The company focuses on three business units: Club Varieties, Commodities, and Services. In the Club Varieties segment, ADEMA manages the globally recognized premium apple brand KIKU as well as the ISAAQ apple brand (the “snack apple”). Other varieties like Golden Parsi* da rosa®, KI2586* Alnova®, and KING® Fujis are offered in the Commodities segment. And our range of Services includes the research and development of new apple varieties, branding, and the creation of marketing and distribution concepts.

Our Varieties

“Innovation, professionalism and passion – that’s what working with KIKU and ADEMA feels like.”

– Bernhard Fuchs, long-time marketing and sponsorship expert

Partner und Kunde Bernhard Fuchs

Our Partner Network. To make this vision a reality, we rely on a powerful international ecosystem of innovation:

  • Trusted growers, test stations and researchers globally
  • Close collaboration with fruit growers, technicians, and marketers
  • 50+ licensed marketers globally
  • New selections under evaluation – from Australia, Korea, Japan, Israel and Europe
Together, we bring only the best apples to market – those that stand out for flavour, appearance, shelf life, and environmental value.
Weltkarte Adema Partner weltweit
ADEMA - Siegel für Partner

premium Quality. At ADEMA, quality isn’t just a claim — it’s a commitment.

Our seal “In Partnership with ADEMA” represents this commitment and symbolizes trusted partnerships, excellent cultivation practices, and a shared vision for superior apple experiences. Whether in orchards, on packaging, or in marketing materials — the seal stands for proven quality, consistency, and care.
Open Seal