Who are we?
His passion for innovation, curiosity, and precision shaped the regional apple industry and laid the foundation for our company.
In the early 1990s, Luis brought the Fuji apple from Japan to Europe. After years of testing and refinement, this became KIKU®, one of the world’s first branded apples. In 1999, the Braun family founded the company KIKU, which evolved into today’s international variety manager ADEMA, led by his son Jürgen Braun.
What began with one cutting in a Japanese orchard has grown into a global network for premium apples – with ADEMA at its heart.
Jürgen Braun, CEO of ADEMA, is an internationally recognized expert in variety protection and trademark strategy. His work is featured in the industry publication “Von Bäumen & Früchten.” In his chapter on intellectual property, he emphasises: “Like patents, plant variety protection grants exclusive rights for a limited time – making breeding worthwhile and attractive.”
He has decades of experience in managing licensing models, PBR, trademarks & branding, plant patents and navigating UPOV rules.
With flat hierarchies and short decision-making paths, we work hands-on and closely together – both with our partners and within our own walls.
Gabi Oberhauser – Marketing
Jürgen Braun – CEO & Variety Strategist
Martin Rottensteiner – Administration & Sales
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