At this year’s TSW Trade Show in Kielce, ADEMA CEO Dr. Jürgen Braun gave a talk titled:
“Which path to choose – club or traditional variety?”

He addressed a key question in the sector:
Traditional open varieties or club systems with clear branding, volume control, and quality standards?

He emphasized that there is no one-size-fits-all – the right strategy depends on each variety and market situation.

Another important message: in today’s world, apples must be more than just good varieties. Branding, consumer trends, snackability, and sustainability play a bigger role than ever before. “We must think in visions – not just in varieties,” Braun concluded.

A presentation that offered both insights and inspiration.